"The information age is drowning us with an unprecedented amount of data. At the same time, you’re expected to make more and faster decisions that could impact your business. Your intended messages or indeed, even your company’s reputation is on the line.
In a big agency with large number of employees, what we have noticed is that it is too hierarchical with too many bureaucratic red tapes. For decisions to be made quickly, we believe results could be achieved in a much leaner and more efficient team.”
- Ariff Communications
- Debuted her 1st apparel collection at the prestigious Malaysian International Fashion Week (M-iFW) in 2009
- Selected by well-known fashion industry expert, Gillian Hung, as one of the Top 10 Designers to watch in 2010
- Showcased her 2nd collection and was also featured by Dato' Bernard Chandran at an exhibition in-conjunction with M-iFW 2011.
Public Relations - Her True Calling
Taking a break from fashion, she started her PR career at a prestigious PR firm. She has since chalked up a decade's worth of experience with big brands such as Nikon, Maxis, Uniqlo, LG Mobile, Temasek, Goldman Sachs, Dilmah Tea, Club Med, adidas bodycare, OPI and Strepsils.
Roaming the world, hiking, mountain-climbing, culture + history
Silver at the annual Advertising + Marketing (A+M) PR Awards Asia in 2016
Graduated with a diploma in Information Technology from Stamford College with experience in network administration.
After 2 years in the Information Technology field, I decided to expand my horizons and form a Public Relations agency with my sister, Aisya.
"I believe that I have the necessary attributes and determination to succeed. I am extremely driven and farsighted. I am willing to learn and accept constructive criticisms as I grow into a consummate professional. Every single day is a challenge but I am ready to take on any obstacles life throws at me."
Music & guitar, working out
Naif read Law at Advance Tertiary College (ATC) and completed the University of London LLB Program with Honours.
Having previously worked at a law firm, he decided to switch careers to work at the premier advertising agency Leo Burnett as a Publicist.
An all rounder, Naif has worked in all levels of a business. He has on-ground experience interacting with customers in a restaurant, had hands-on experience running events, cultivated research skills at a law firm, and also position for top brands at an advertising agency.
He believes that his background and training in law has given him a unique skillset –the ability to identify issues with precision, methodical analysis of complex situations, logical and critical thinking and of course strong advocacy skills that will help tremendously in the PR world.
Public Relations Agency Singapore
Bask Communications is a young and dynamic communications agency with a focus on a fresh 360º approach. We specialise in PR, Content Marketing and Social Media Management Services for fashion, lifestyle and social businesses.
Going beyond the roles of traditional PR outfits, we collaborate with communications specialists across digital media planning, design, content strategy and production so that you have more dough to achieve your PR business goals!
Branding + Digital Agency Kuala Lumpur
We are a communications agency specializing in branding + digital.
Founded in 2015 with two specialty brands under the STE11AR name, we have worked with clients across Malaysia, Australia and Singapore.
In 2017, we merged under the STE11AR Group brand, and continue to strive for added value and leverage on strategy-led solutions in every aspect.
The group has also invested in other business modules within the technology sector which seeks to boost value growth for our clients and complement our existing expertise.
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