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88 ARMENIAN

88 ARMENIAN

88 Armenian, a boutique luxury hotel in Penang, opens its doors in George Town, Penang. The team at Ariff Communications were tasked to plan, organise as well as manage media interest of the newly restored hotel. Featuring a Straits Eclectic heritage style, 88 Armenian is a 3-storey hotel that features six deluxe suites. The hotel also explores food and drinks through their Copper Bar and Restaurant.

Solutions:


We organised a media familiarisation trip to Penang, where 13 different media titles from tier 1 media were invited to have a first-look experience of the new establishment.


We also have organised follow-up visits from other media titles for a private stay at the hotel in the following months after the grand launch.


Other initiatives include, sending out monthly events at Copper Bar and Restaurant to various relevant media titles to be featured either in event listings and/or social media.


Results:


Our launch event saw great success in coverage for 88 Armenian. These ranged from a cover story in The Edge Options’ newspaper to spreads in luxury magazines like Robb Report, Augustman and The Peak.

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