Insights

Discover the tips and tricks to bring your business to the next level through PR and digital marketing

PR and Content Marketing Make a Great Combo. Here’s Why.

PR and content marketing are essential to take your brand to the next level. Find out why in this article.

4 Reasons Why SEO Is An Important Part of PR

The positive impact of SEO is becoming clearer in PR. In this article, we look at four reasons why that is the case.

Why PR and Digital Marketing Needs To Work Together

Public Relations (PR) in the digital age is in dire need of an upgrade. In the good old days, a press release would do the trick and get...

Our Internship Experience at Ariff Communications

Testimonial by Wahidah and Zariff. As a Public Relations (PR) student, the question that we always stumble upon prior to internship is...

How To Write A Damn Good Press Release

Does the title of this article catch your interest? To most PR practitioners, a press release is essentially their bread and butter. It...

The Art of Communication

Communication, a common word, no stranger to anyone, pronounced easily, and yet if not carried out wisely, could potentially be as...

Human Narratives And Writing Compelling Stories

To the modern audience, public relations evokes more than a notion of branding, brief customer contact and sales. Emotions are at play...

5 Reasons Why PR Matters More Than Ever

Public relations has many fans, from legendary figures like Steve Jobs to Bill Gates. Yet PR doesn’t always command the same respect as...

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