BIMB INVESTMENT
BIMB INVESTMENT
BIMB Investment is a subsidiary of Bank Islam. In recent years it wants to position itself as a leading Shariah-ESG investment management fund house with a strong commitment in delivering risk adjusted sustainable investment performance to investors. Its core philosophy is investing in Shariah compliant companies as well as companies with good Environmental, Social and Good Governance practices. This was the key message that they wanted to impart to the public.
BIMB Investment has also released a robo intelligence app, that allows Malaysians to invest in their unit trust funds with as low as RM10. This will make investing, convenient, hassle free, and affordable.
Ultimately, BIMB Investment’s key message to the market is that it is young, relevant, and progressive with a commitment to Shariah and ESG principles.
Solution:
Sending press releases on BIMB Investment and seeding off financial articles on a weekly basis to several media to sustain the momentum and increase visibility.
Securing key interviews for Najmuddin CEO of BIMB Investment on both broadcast and print in order to position Najmuddin as a thought leader in ESG and Shariah Investing.
Sponsored posts with key personal finance bloggers/influencers.
Campus university talks on the world of ESG investing.
Results:
Consistently secured significant media coverage every month via print, online and broadcast media. 500,000 downloads of the BEST invest app in 6 months.