CO-LABS COWORKING
CO-LABS COWORKING
Co-labs Coworking, a Malaysian co-sharing workspace, announced its second establishment in the heart of Petaling Jaya, Selangor. The 20,000 square feet office space at the Starling, Damansara Uptown, is the biggest and second co-working office by Paramount Coworking, a subsidiary of Paramount Group. Our task was to invite relevant media to attend its official launch event, as well as to obtain high quality coverage on the space.
Our efforts and exposure for the brand successfully helped Co-labs Coworking to secure a 90% occupancy rate after just 3 months from its launch event.
Solution:
Sending out media invites for the official launch event.
Identifying the brand’s USP and creating the brand story to be pitched to relevant media for an exclusive one-on-one interview with Co-labs’ director, Benjamin Teo.
Managing media relations throughout the interview stages to obtain high quality coverages.
Results:
High quality coverages from relevant and respected media titles as well as a diverse range of newspaper, magazine, digital and broadcast coverages we achieved.
Notable coverages includes feature spreads from New Straits Times, Augustman, Unreseved, Focus Malysia and Options, The Edge as well as being on the Enterprise segment on BFM89.9.