DIGITAL ADVERTISING
Attract More Customers With A Customised Digital Ad Campaign
This is something we’re all familiar with paid ads. From banner ads on websites to video ads on YouTube, you see them everywhere. And it’s because they work. Paid traffic is like flipping a switch-once you turn it on you start generating traffic.
But when you launch a digital advertising campaign, you can’t just throw up an ad and hope the traffic it generates converts. You have to have a paid traffic plan, and you have to know how to separate the ad winners from the losers.
Combine a solid digital advertising campaign and a robust PR plan and we’re convinced that any brand will thrive in any environment.
What To Expect From A Digital Advertising-focused PR Agency
The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you have a solid foundation for higher sales and growth. How can we easily and affordably get people’s attention, push them to our websites, and convert them to subscribers and customers?
The secret is digital advertising. And if you understand how to make it work, it can give you full control over your traffic flow and help you sell more too.
Some of the best platforms for paid traffic are Facebook, Google, YouTube, and Twitter. But to know which one is right for you, you need to know where your customers hang out and which ad platforms are suited for the type of marketing you do.
What we’ll offer is the process of planning, setting up, and optimising your ads, including the metrics you need to watch. The better your paid traffic is, the better your organic traffic will be as well.
Keep in mind, though, there’s more to digital advertising than throwing up an ad and hoping for results. You have to have a plan, and you have to know how to separate the winners from the losers.
We rely on seven types of ads that generate:
-
Sales
-
Leads
-
Retargeting audiences (almost as good as an email list, you’ll want to know how to build retargeting lists)