ATELIER COLOGNE
ATELIER COLOGNE
Premium Parisian fragrance brand, Atelier Cologne made its Southeast Asia debut with a pop-up store at Kuala Lumpur International Airport (KLIA). We were tasked to garner the interest of the local media to ensure that they experience the pop-up store, and all that the brand offers. The store was inspired by Atelier Cologne boutiques found around the world and gave guests a preview into the maison’s trove of treasured emotions and powerful memories captured through the brand’s library of Colognes Absolues.
Solution:
We identified and reached out to all relevant media titles. These included media from sectors including lifestyle, travel and beauty.
Results:
We successfully achieved high media attendance for the pop-up store launch, as well as garnered additional media coverage for those who couldn’t make the event. Over 50 coverages were obtained for the launch itself (including print, digital and social media).
Notable coverages included Utusan Malaysia, Augustman, Glam and Marie Claire, and a featured one-pager on Glam Lelaki.