BBAZAAR MALAYSIA
BBAZAAR MALAYSIA
BankBazaar may be the number one financial online marketplace in India but it has just arrived in Malaysia. For Malaysians, the brand is unheard of. The task here was to build brand awareness from scratch.
For BBazaar Malaysia, there was a need to increase its brand awareness, brand recall and their visibility to the public as an online financial marketplace website. The brand needed high traffic to their website and blog to increase transactions and readership on their articles. BBazaar Malaysia aims to deliver their Single-Minded philosophy – to match every user to the right financial product, based on their requirements and profile. As an agency, we strive to achieve to spread BBazaar Malaysia’s unique selling point.
Solution:
Sending press releases on BBazaar Malaysia and seeding off financial articles on a weekly basis to several media to sustain the momentum and increase visibility.
Securing key interviews for Vipin Kalra (CEO of Bank Bazaar International) to speak on BBazaar Malaysia.
Fun and interactive video sketch that targets millennials, Gen Y and Z and tech savvy/early adopters of FinTechs to spread the message about BBazaar Malaysia and explaining how it works.
Collaboration with Bank Negara’s Financial education unit.
Results:
Consistently secured significant media coverage every month via print and online media.
50 quality (print and online) coverages across the span of 3 months from tier 1 media, which also includes interviews with Astro Awani, Bernama and BFM 89.9.