FERN

FERN
Fern is a local batik designer that fuses modern silhouettes with the traditional batik technique. The label was formed back in 2013 and has consistent and regular clientele. In June 2019, Fern Batik expanded and opened its first flagship store, located in Bangsar. We were tasked to create publicity and hype for the brand and its new store, not just to her existing audience, but to also increase awareness to the mass.
Solutions:
We organised an official opening of the flagship store for members of the media, with the support of the Ministry of Tourism. The launch showcased the aesthetics of the store and how it the space compliments her batik label. We also introduced Fern’s expansion to becoming Fern Batik + Artisanal Collective, a curated collection of ethical and lifestyle handmade goods.
Fern also previewed a few new looks for her previous Coral Series, as well as gave audiences a sneak peek into her upcoming Fern Series.
A customer and friends event was held later that evening.
Results:
We garnered many coverages for the Fern during this launch. Through this success, we also received the interest of many media to cover the success and journey of Fern, notable interviews included Astro Awani’s The Future is Female, BFM89.9 Enterprise, Buro’s Inside the Atelier, Firstclasse’s Return to Roots and Malaysia Tatler’s Fashion Focus.