GARMIN
GARMIN
Garmin is the renowned leader in the aviation, marine, automotive, outdoor, and fitness markets with an impressive catalogue of outdoor products. Built on a healthy product ecosystem, and combining awe-inspiring designs, impeccable quality, and superior reliability into excellent user experiences.
Since entering the Malaysian market, Garmin strives to become the number one brand for Malaysians who seek endless adventures. Our task is to strategize and execute all their campaigns for their upcoming watches while garnering healthy media coverages.
Solution:
In a recent product launch:
Sending out media invites for the official launch event which resulted in high media attendance
Managing influencer relations which garnered exposure and created huge brand visibility
Identifying the brand’s USP and creating the brand story to be pitched to relevant media
Result:
High quality coverages from relevant and respected media titles as well as a diverse range of newspaper, magazine, digital and broadcast coverages we achieved. At the same time, we helped to establish Garmin as the premier smart wearable brand in Malaysia.