H3C
H3C
H3C is an industry leader in the provision of Digital Solutions and is committed to becoming the most trusted partner in their quest for business innovation and digital transformation. In the fiercely competitive realm of the digital transformation industry, H3C had to demonstrate unparalleled innovation and creativity to successfully establish its presence in a market dominated by formidable brands such as Huawei 5G, Maxis Business, Amazon Web Store, Cisco, and others with well-established footholds in Malaysia.
Tackling these challenges, we curated a strategic PR plan that would elevate H3C in selected business media titles.
Solution:
To enhance brand visibility, we aim to strengthen partnerships with existing media titles, utilising diverse approaches such as interview pitches, press releases, and opinion pieces.
Organised exciting media trips to attend international summit hosted by H3C.
High-level interviews between business titles and H3C’s C-suite executives.
Special projects with media to deliver H3C content in an exciting manner.
Results:
Building relationships with B2B media titles and increased earned coverages with tier 1 media
Expanded our media network
Connect and communicate with key stakeholders - government agencies and universities
By 2023, most media were more educated on the industry and are keen to cover stories on H3C’s product and services.