TANAMERA
TANAMERA
Tanamera provides a wide range of pure and natural skincare products, using only 100% natural ingredients. Rich with the purest and finest of raw materials sourced from the rich soil of the tropical rainforest, Tanamera is chemical-free. Products from the personal range to home spa products are created with great care based on Asian tropical spa treatments and are packaged for home, travel and professional spa use. Tanamera signifies a brand that is natural, eco-friendly, and caters to all age groups. With Tanamera, we are tasked to establish brand presence and create awareness, and to build long-lasting relationships with the media.
Solution:
Plan and execute effective campaigns to further elevate the brand through their product launches.
Press release dissemination for launches and new product release.
Sending media gifts to introduce new product release and for media to experience them first hand.
Getting media to attend events.
Securing broadcast TV and Radio interviews.
Securing key interviews.
Results:
Consistently secured significant media coverage every month via print and online media. Secured healthy attendance for product launch and successfully garnered a healthy number of coverage.
Successfully secured interviews with New Straits Times, BFM 89.9, and The Edge, Options