As the appointed PR agency for we were tasked to support end-to-end comms efforts entailing: product, corporate, consumer, B2B, policy communications in Malaysia.
To give an example of the comms effort for Twitter, it entails among others, publicity and media coverage of new features and updates (product comms), company announcements and leadership team (corporate), how Twitter benefits B2B such as advertising or marketing agencies (B2B comms) and perhaps the most interesting part, policy communications - which entailed navigating the tricky areas of content moderation/censorship as well as the freedom of speech and communicating Twitter’s policies in those area to the media.
Solution:
On a monthly basis, we highlighted the different communities/topics on Twitter - such as food, personal finance, sports, Merdeka, youth groups - and converting them into press releases
Media roundtable with mainstream media to brief them on Twitter’s policies regarding content moderation and free speech
Pitched to business media with our spokesperson on how Twitter can be effectively used for marketing campaigns
Our annual year end story for Twitter called “Year on Twitter” highlights and recaps the many conversations that went viral on Twitter as well as the most followed accounts for the whole year - this press release story can garner up to nearly 50 news coverages
Results:
Our competition in this case is other social media platforms (Tik Tok, Facebook, etc) - and the goal is to increase share of voice or news coverages compared to the other social media platforms.
Notable coverages includes a viral story on how Malaysians came together on Twitter to help each other during 2021 year end flood. It cemented Twitter’s powerful role in organising and mobilising help in times of need.