XIAOMI
XIAOMI
Xiaomi is one of the world’s leading consumer electronic brands, focusing on providing high quality and innovative products such as smartphones and home appliances at more competitive prices. Although Xiaomi products have entered the Malaysian market a few years ago, the brand struggled in terms of spreading and maintaining its public awareness. Under our wings, Xiaomi has received a lot of public attention that it sorely needed. Within a year, we have helped Xiaomi established itself as one of the main players in the local smartphone market.
Solution:
Forming and maintaining good media relations which benefit Xiaomi with massive and, most importantly, quality press coverage.
Press release dissemination for every new product to create buzz and increase brand awareness.
Organising events to introduce new products.
Organise lifestyle-centric events to introduce Xiaomi to new markets
Result:
We have secured press coverage from all platforms including online and print on a consistent basis. As a result, Xiaomi’s brand awareness has increased tremendously.
Secured coverage which includes interviews on broadcast platform (TV and radio) and major newspaper. In addition, we have also secured massive video coverage including unboxing and review videos.
Public reception has been extremely encouraging. Every product launch announcement is always met with excitement from consumers.